Asia gets Brazilian Carnival fever

Viewers in Japan and Korea will feel the heat from Carnival fever thanks to a deal with Brazil's Globo TV International.

Globo has sold footage and three documentaries about Rio's famed annual Carnival to Japanese pubcaster NHK and Korean cable channel Magic TV.

NHK is planning to air a special about the Carnival this month, produced in part from Globo's high-definition footage, while Magic TV will broadcast three Carnival specials, totalling more than four hours, in March.

The deal cements Globo's growing presence in Asia, coming on the heels of a four-year output deal it closed in Indonesia through Dori Media International. The volume deal will see 500 hours of Brazilian drama air annually on Dori's new Indonesian channel Televiva Vision 2, launching next month on satellite platform Indovisio.

The channel plans to have six daily slots dedicated to telenovelas, of which two primetime slots will be occupied with Globo product. The first two telenovelas to air will be Family Ties and The Clone.

posted by nscafuro @ 2:43 PM