Starbucks to open its 1st store in Brazil
Starbucks in May said it would open its first store in Brazil within a year through a joint venture with Cafes Sereia do Brasil Participacoes SA, a Brazilian holding company that also runs McDonald's and Outback Steakhouse restaurants.Brazil is the No. 2 coffee-drinking nation behind the U.S. The first Brazil store is set to open next year in Sao Paulo.
Starbucks plans to open 1,800 stores overall this year. Thomas Weisel Partners LLC analyst Matthew DiFrisco estimates Starbucks will exceed that goal with about 1,950 stores in 2006.
The company had opened 1,543 stores through the first nine months of the year, or 86 percent of its goal, New York-based DiFrisco said in a July 24 research note. For the past two years, Starbucks had opened about 66 percent of its targeted new stores by the end of the third quarter, he said.
So now, it is time to wait and enjoy Starbucks in Brazil...
posted by nscafuro @ 6:26 PM
1 Comments:
Brazil also happens to be one of the biggest, and best, coffee-PRODUCING countries in the world -- and has one of the largest wealth distribution gaps in the world.
And it is not like the urban middle class is growing, either.
So the idea of paying the same price there as you would pay in a major American city, as I read in the Brazilian press coverage on the event, is pretty darn absurd.
In São Paulo, especially, where we live, with its vast Italian diaspora, the very idea of offering a 24-oz. Big Gulp capuccino served in a PAPER CUP for some $R10 is ... well, just laughably heretical and insane.
The taste of the paulista runs to 2-oz espresso shots of near-Turkish (or Turkish, in fact, as there is a huge Lebanese and Syrian diaspora there as well) intensity.
I predict an epidemic of entrepreneurial camelôs (black market street vendors) cloning the frapuccino, serving it up in bootleg Starbucks-branded cups from Paraguay, and making a killing selling it at half the price.
Post a Comment
<< Home